On Ultra-Processed Content

BlogApr 24, 2026

Original excerpt

When I visited London last month, a large marketing push was underway for the paperback edition of Chris van Tulleken’s UK bestseller, _Ultra-Processed People_: _Why Do We All Eat Stuff That Isn’t Food…and Why Can’t We Stop?_ It seemed to be prominently displayed in every bookstore I visited, and, as you might imagine, I visited a lot of bookstores.

Unable to ignore it, I eventually took a closer look and learned more about the central villain of van Tulleken’s treatise: _ultra-processed food_, a term coined in 2009 as part of a new food classification system, and inspired by Michael Pollan’s concept of “edible food-like substances.”

Ultra-processed foods, at their most damaging extreme, are…

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